UrbanIxD Summer School

Sara Božanić

Sara Božanić is a CEO and founder of the Institute for Transmedia Design, based in Slovenia. She is a ‘hybrid’ – a designer, strategist, educator and thinker. She has been working for many years on the promotion of interaction and interactive design disciplines in the region, organising events, design labs and lectures. As a consultant she has worked on various international projects in the field of creative economy. Sara believes that digital opens new paths to the public and fosters an endless series of design possibilities. In 2011 she was given a Young Creative Entrepreneur Media Award by the British Council.


We use imaginary worlds and storytelling to talk about the present.